Archive for Marketing

Easy Marketing Ideas

No matter what your business, marketing is crucial. If you don’t remind your existing clients and potential customers of your products or services and how they can benefit from working with you, chances are your competitors will and your business will suffer.

A few easy ways to stay top-of-mind:

  • Use business cards. One of the least expensive forms of advertising, business cards let others know you’re a professional. Be sure friends and family have your cards to share with others. And give all employees their own set of cards.
  • Keep in touch with existing clients. It doesn’t much matter how you do it – mail a note, send an e-mail, call or stop by with a small gift – let your clients know you value their business and your relationship.
  • Send handwritten notes. In this age of electronic communication, sending a handwritten note will get you noticed. Hand-write the envelope and use a stamp for postage.
  • Make the most of group memberships. Attend as many meetings as you can and network with other members. Does the group have a publication or Web site where you can submit an article, purchase advertising or add a link to your Web site?
  • Ask for referrals. When you get referrals, follow up immediately and thank the person who made the connection.
  • Cross market. Do others in your group have clients who may benefit from your product or service? Consider a joint mailing or offer discounts or coupons to their customers.
  • Use your marketing materials. If you have new printed items, share them with existing clients. Never assume because they’ve worked with you in the past they know what you do. Chances are they don’t know all you have to offer.
  • Consider promotional items. Useful items such as pens, post it notes and mugs will be kept. Hopefully they’ll sit on a desktop for others to see your information.

If you are already marketing, keep it up and do more. But above all, do something.

QR Code Basics

Clark College url QR Code


Called QR Codes (Quick Response Codes), these barcodes store data that can direct smart phones to websites, online videos, coupons, surveys, social media or anything else your company or organization wants to promote.

The codes make printed materials interactive and can be used on postcards, brochures, direct mail, business cards, banners, newsletters and advertisements, to name a few items.

Reading the QR Codes requires a smart phone with a camera and a QR Reader. Some phones come equipped with QR readers/scanners. Free applications are available and an online search for your phone model along with “QR reader” should turn up options.

Once it’s installed, open the reader, hold the camera over the code and your phone does the activity embedded in the code. This may be going to a website, dialing a phone number or accessing a video. The code above is for the website of Clark College in Vancouver, Washington (

QR Codes enable your audience to connect with you immediately – while they’re interested. Imagine you receive a postcard in the mail from your favorite nonprofit organization. You scan the code and it takes you to a donation page. A few quick seconds and you’ve made a donation through your phone and you’re on to the next thing. Or, walking by your favorite clothing store, you scan the code on the poster in the window and a great coupon pops up on your phone.

They’ve been in use in other parts of the world for years and there’s a lot of information available. If you’re interested, try a Google search or see them in action in YouTube videos.